February 11, 2010
Milwaukee, WI - Harley-Davidson gets the riding season off to a fast
start at Daytona Bike Week 2010 with activities at a new location at
Riverfront Park on Beach Street and a larger presence at the Daytona
International Speedway.
The 69th Annual Daytona Bike Week 2010
renews the long tradition of riders, enthusiasts, bikes and racing all
in the sun and sand of Daytona Beach, Fla. Attracting huge crowds of
riders and motorcycle enthusiasts of all kinds from all places, Daytona
Bike Week is a biker's rite of spring not to be missed.
Harley-Davidson will welcome everyone
to Daytona Bike Week 2010 at its exciting new location at Riverfront
Park on Beach Street and with an array of Harley activities at Daytona
International Speedway.
"Daytona Bike Week marks the start of
the riding season, like New Year's Day for motorcycle riders, and
Harley-Davidson will be there to celebrate," said Steve Piehl,
Harley-Davidson Director of Consumer Events. "Our new location at
Riverfront Park is a showcase for custom Harley motorcycles, while our
spot at the Speedway gives riders a chance to test ride any of our 70
demo bikes."
Harley-Davidson activities at the
Riverfront Park on Beach Street will run from Friday, February 26 to
Saturday, March 6, 9 a.m. to 7 p.m. daily. Highlights include:
- Harley-Davidson
Parts &
Accessories and MotorClothes Products interactive experience: Check out
the latest and greatest in customization and technology.
- Third Annual Harley-Davidson Women's Ride (Tuesday, March 2)
- Harley-Davidson Ride-In Custom Bike Show (Wednesday, March 3)
- V-Rod Race Experience - Race your friends and win!
- Fit Shop customization activities
- Tattoo competition
- Muscular Dystrophy Association (MDA) bike build and raffle
- Food, beverage, music and free parking
Harley-Davidson activities at Daytona
International Speedway near the Intersection of Midway Avenue and
Richard Petty Boulevard will run from Saturday, February 27, to
Saturday, March 6, 9 a.m. to 5 p.m. daily. Highlights include:
- Harley-Davidson
motorcycle demo
rides
- Harley Owners Group (H.O.G.) pin stop: Members get a free
event pin
- H.O.G. Day, Saturday, Feb. 27: Members receive a special gift
- 2010 Harley-Davidson interactive motorcycle display
- Fit Shop motorcycle experience - see how any Harley can be
custom fit
- Food, beverages, music and free parking
Motorcycle owners are invited to enter
their Harley-Davidson motorcycles in the Ride-In Custom Bike Show on
Wednesday, March 3. Registration is only $10, and will be at Riverfront
Park on Beach Street from 9 a.m.-noon, with cash prize winners in a
variety of classes. Entries are open to the general public.
Harley-Davidson motorcycle demo rides
will be available at Daytona International Speedway February 27 to March
6. Riders with a valid license and appropriate riding gear can test
ride any 2010 Harley-Davidson motorcycle.
For a complete listing of
Harley-Davidson events, please visit our website at
www.harley-davidson.com and there will be online coverage direct from
Daytona at www.harley-davidson.com/daytona. Please check the on-site
Harley-Davidson activities guide for additional times and locations of
entertainment and other special attractions, as well as social media Web
sites like Facebook and Twitter for updates from Daytona.
Reprinted with permission from Rider
Report.
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MIC pushes for solution to end
ban on youth vehicles.
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February 11, 2010
Indianapolis, IN - The Motorcycle Industry Council (MIC) says now is
the time to push for a Congressional solution to permanently end the ban
on youth motorcycles and ATVs, according to a press release from MIC.
At the Dealer Expo in Indianapolis
Feb. 12-15, the MIC will host a variety of multi-media communications
tools and activities so dealers, MIC members and Expo exhibitors can
voice their concerns, show their support and urge Congress to take
action to permanently end the ban on youth vehicles.
The communication offerings include
text messaging, letters, e-mails, calls and videos for members,
exhibitors and dealers to get in touch with their Congressional
Representatives.
Reprinted with permission from Powersports
Business.
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Jillian Michaels,
Harley-Davidson aim to help women live more fulfilling lives.
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January 5, 2010
Milwaukee, WI - Step to the side of the road red and blue teams.
Recently, Harley-Davidson Motor Company announced a partnership with
America's wellness expert Jillian Michaels to encourage women to gear up
and get behind the handlebars of their own motorcycle.
Michaels, a life-long motorcycle
enthusiast and licensed rider, is teaming with the Motor Company to
spotlight National Garage Party Month, which features a special
promotion that will reward one lucky woman and three of her friends with
a transformational weekend and an opportunity to meet Michaels.
"Learning to ride a motorcycle was an
empowering experience for me, so I want to share that with other women,"
Michaels said. "That's what Garage Party events are all about. Women
get to learn about the sport from other women in a non-intimidating
environment, which is why I'm excited to be a part of this effort."
Harley-Davidson dealerships across the
country are gearing up for National Garage Party Month in March 2010.
Garage Party events provide a fun, social environment for women to learn
about the sport of motorcycling, as well as meet other women who are
interested in riding. Dealers host the events year-round, but the Motor
Company has declared March as a special focus to bring national
awareness to the events, which have encouraged thousands of women to
learn to ride in the last few years.
During National Garage Party Month,
the Motor Company is also hosting a sweepstakes that will reward one
lucky woman and three of her friends with a transformational weekend in
Los Angeles. The weekend will feature participation in the
Harley-Davidson Rider's Edge New Rider Course, spa treatments and a
motivational talk with Michaels on how to live a better, healthier life.
Garage Party History
Harley-Davidson started hosting Garage Party events at dealerships
throughout the country in 2005 to encourage women to embrace the sport
of motorcycling. The growth of female riders has continued to rise over
the last two decades. In 1990, women represented just three percent of
riders, but according to recent data from the Motorcycle Industry
Council, women riders now represent 13 percent of new motorcycle
purchasers and 23 percent of all motorcyclists.
Garage Party events are fun and
interactive, covering topics such as a review of the basic motorcycle
controls, how to customize a motorcycle's style and ergonomics and how
to gear up for a ride. Garage Party event attendees are organized into
small groups, getting their first taste of the camaraderie that goes
along with riding. Groups will visit four informational seminars,
including:
- Motorcycle
Orientation to learn the basic differences between Harley-Davidson
motorcycle families.
- MotorClothes® Merchandise to discover the important
attributes needed in motorcycle gear.
- Customization to learn how to customize a motorcycle to
reflect a rider's personal style and ergonomic needs, using Fit Shop
that many dealers have.
- Self-Service to find out how just about anyone can
handle the weight of a motorcycle, including an interactive experience
on picking up a motorcycle - for those who are interested in trying it
out.
Between seminars, women get the chance
to interact with each other, as well as hear from women who are already
living their motorcycle dreams.
The women-only Harley-Davidson Garage
Party events are free for any woman who is looking to take the next step
to get behind the handlebars. For more information about Garage Party
events, to find an event in your area, or learn more about the
sweepstakes, visit
www.harley-davidson.com/garageparty.
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